Somewhere in the past 4 to 6 years, women started to believe that they deserve tall rich handsome men who will take care of them. I was talking with my neighbor, a divorces 41 year old woman, and she was bitching that guy on these sites aren't wealthy enough or good enough looking.
Mind you, she's probably 30 pounds overweight, chatty and annoying. She is completely delusional about her prospects.